Digital product studio
Your expertise.
A product built for your audience.
You’ve built a community around what you know. We help turn that knowledge into a useful digital product — from audience research to development and launch.
No upfront fees. We share revenue after sales.
- Research specific to your audience
- Your input and approval throughout
- Revenue share agreed before we start
Our process
Understand first.
Build together.
We start with your content and the questions your audience is already asking. Then we work with you to shape a product worth making.
Listen to your audience
We use AI-assisted analysis to explore your public content, comments and engagement signals, alongside any insights you choose to share.
Find the right opportunity
We identify recurring needs and discuss a product concept, format and scope with you before development begins.
Build with your expertise
We handle research, structure and production. You review the substance and direction so the product reflects your knowledge and voice.
Bring it to your community
We prepare the product and technical setup, agree the launch with you, then use customer feedback and sales results to guide improvements.
AI-assisted. Human-reviewed. Our tools help organise and analyse audience signals at scale. We review the findings with you; your expertise guides what becomes part of the product.
The partnership
You bring the expertise.
We do the building.
A clear division of work, with decisions made together. You stay involved where your knowledge and your relationship with your audience matter most.
What we handle
- Audience research and product opportunity analysis
- Product structure, development and production
- Technical setup and launch preparation
- Reviewing results and proposing improvements
Where you come in
- Share your expertise and audience context
- Help choose the right product direction
- Review and approve the product before launch
- Introduce it to your audience through an agreed launch plan
No upfront payment.
A shared interest in sales.
We don’t charge you an upfront fee for our work. We agree a revenue-share percentage together before starting, and both receive their agreed share once sales are made. The agreement sets out how revenue is calculated and when payouts happen.
About DNA Lab
An independent studio.
A considered approach.
DNA Lab works with creators and experts who have useful knowledge and an engaged community. Our focus is a product that makes sense for your audience and feels consistent with your brand.
Ongoing training and programme support
Our approach is informed by structured coursework and ongoing training through Consulting.com and Iman Gadzhi’s programme, including weekly calls with the programme team.
DNA Lab is an independent studio; programme participation does not imply endorsement.
Alongside creator partnerships, we also research opportunities for independent digital products using the same audience-first approach.
Do I need to pay anything upfront?
No. We work on a revenue-share basis, with the percentage agreed before work starts. Both parties receive their agreed share after sales. How revenue is calculated, any deductions and the payout schedule are defined in the agreement.
Do I need a product idea already?
No. We start by researching your audience and discussing the opportunities with you. Together, we decide whether there is a suitable product to develop.
What kinds of products can we explore?
Depending on your expertise and your audience’s needs, we can explore practical guides, workbooks, templates or educational resources. We choose the format after the research, rather than starting with a fixed product.
How do you use AI?
AI-assisted tools help analyse your content, recurring audience questions and engagement patterns, and support development. We review the outputs and work with you to check accuracy, relevance and tone before publication.
How much of my time will it take?
You contribute expertise, review the concept and drafts, and take part in the launch. We handle most of the research and production. We agree the scope and review points before beginning, so you know what involvement to expect.
Will I approve what goes out under my brand?
Yes. The product direction, final content and launch approach are agreed with you. We also agree how your name, content and brand can be used before work begins.
Who is a good fit for a partnership?
Creators and experts with an engaged community, useful knowledge and an interest in developing a product together. Our first conversation focuses on your niche, your audience and whether the collaboration makes sense for both sides.
Let’s talk
Could we build something useful for your audience?
Send us your profile and a little context about your community. You don’t need a finished idea to start the conversation.
Include your main social link, your niche and any questions you have about working together.
Email DNA Labbusiness@dnalab.work