LAB
Independent creator studio

Build what your audience is asking for.

We turn your expertise into tailored content and digital products: scripts, ebooks, courses and practical resources built around your voice and your community.

Creator partnerships with no upfront DNA Lab service fee. Standalone projects are also available.

Start a conversation Explore our services
Illustrative formats. Every project is tailored to its creator.

Demand

Understand what your audience needs.

Network

Build around your expertise and community.

Assets

Turn that understanding into something useful.

Build with your audience,
not around them.

Our main focus is long-term creator partnerships: we identify opportunities in your audience, build useful digital products around your expertise and share in the upside when they sell. Standalone projects are also available when you need a defined piece of work without entering a partnership.

A creator partnership is our core model. Standalone projects remain available when a focused deliverable makes more sense.

Explore our capabilities

Better context in.
Better decisions out.

We analyse public profiles, posts, comments and interactions to identify recurring questions, language, problems and potential demand. Some analysis may be assisted by automated third-party tools.

AI-assisted research and drafts go through human review, refinement, factual and rights checks, then creator review and final approval. Public engagement is a signal to investigate, not proof that people will buy.

  1. 01Research
  2. 02Build
  3. 03Review
  4. 04Approve

Our methods and tooling stay internal. You can understand the work, responsibilities and data use.

Explore our approach

Partnership first.
Standalone when it fits.

Creator partnership

Build together.Share the upside.

You bring the expertise, audience relationship and final subject-matter approval. DNA Lab leads the research, product development, packaging and agreed launch work. We earn through an agreed share of product sales, so both sides are working toward the same commercial outcome.

  • No upfront DNA Lab service fee.
  • No sales means no DNA Lab service fee.
  • Scope and revenue share agreed before work starts.
Explore creator partnerships

Platform fees and any other agreed expenses are separate. The revenue split and responsibilities are agreed before work starts.

Standalone project

Get the help you need.

Commission a script, ebook, course plan, custom toolkit or consultation as a defined project. We agree the deliverables, price and timing before starting.

You can work with us on a standalone basis without entering a partnership.

You own the final commissioned deliverable once fully paid. Our reusable tools, methods and pre-existing IP stay with DNA Lab; any exceptions are agreed upfront.

Discuss a project

Clear from the start.

Your expertise stays yours.

DNA Lab owns the product asset it creates for the partnership. Your knowledge, identity and contributed material remain yours.

You approve the finished work.

The product, sales page, initial price and use of your identity need your approval.

A share you can check.

Clear reporting, no unilateral split changes and no deduction for our usual production costs.

A way to pause or hand over.

You can stop new sales. The agreement covers existing customers and continuity if we step away.

Explore the partnership details

Training.
With context.

Claudio participates in external training and support ecosystems relevant to digital products and creator monetisation, including Consulting.com and Whop, alongside educational resources from Russell Brunson.

These are training, customer and support relationships. They are not official partnerships, endorsements, privileged access or guarantees of DNA Lab’s performance.

Consulting.comCertificate of completionIssued 14 September 2026

Training you can verify.

A Consulting.com certificate of completion held by Claudio, founder of DNA Lab. View the original training record on the issuer’s website.

Verify certificate
Training, references and source context

Your accounts
stay yours.

Your accounts. Your control.

No passwords, recovery codes, API keys or Stripe logins. Core services do not need direct account access. Any specific permission is limited, agreed and revocable.

Only the context we need.

Private material is optional and handled by agreement. It is not automatically uploaded to external AI or analysis tools. We do not sell your data.

A partnership product may use a separate DNA Lab-controlled Whop setup, while your creator accounts remain yours.

Read the Privacy Policy

Independent. Focused.
Built around creators.

DNA Lab is an early-stage independent creator partnership studio based in Italy, founded by Claudio. Our main focus is building digital products with creators through aligned, revenue-share partnerships. Standalone projects remain available when a defined piece of work makes more sense.

We are developing our first creator partnerships. Public case studies will follow completed work, documented outcomes and permission to share them.

You meet Claudio directly. His full identity is shared before confidential materials, an agreement or work.

Meet the studio

Before we
get started.

Have something else in mind? Tell us what you are trying to make happen.

Ask us directly
Do I need a product idea already?

No. We can start with your expertise and relevant public audience signals. Research helps select and test a direction; it does not guarantee demand, product-market fit or revenue.

Can I commission one service?

Yes. Scripts, guides, templates, research and consultations can be scoped as standalone paid work. You own the final commissioned deliverable once fully paid, with any exceptions agreed upfront.

Do I pay upfront for a partnership?

There is no upfront DNA Lab service fee. No sales means no DNA Lab service fee. Platform charges, transaction adjustments and any separately agreed expenses still follow the written agreement; this is not a promise of zero financial risk.

Who owns the product?

DNA Lab owns the new product asset it creates for a revenue-share partnership. Your Creator Materials, brand and expertise stay yours. The written licences define what each side can use; neither side receives permission to independently sell a creator-branded product outside that agreement.

Who controls the Whop setup?

The product may be operated through a DNA Lab-controlled Whop setup. You use your own account to receive and view credited shares. We provide records to explain the calculation; the agreed split cannot be changed unilaterally.

What do I approve?

The final product, sales page, initial price, use of your name or likeness, and material claims or changes affecting your reputation or the partnership economics. Routine corrections and support do not need repeated approval.

Can I stop selling?

Yes. You can ask us to stop new sales, with an operational target of 24–48 hours after a valid request, subject to technical or exceptional issues. Existing customer obligations continue. The agreement also covers handover if DNA Lab can no longer support the project.

Can I see completed client work?

We have no completed creator partnerships or public client case studies yet. You can ask about a private demonstration project; we will confirm what is available. Any demonstration is labelled as such and does not claim client results.

What is your audience
asking for?

Send your name, email, public creator profile and a short description of what you want to build. We can explore a partnership or a standalone project.

Start a conversation business@dnalab.work

Do not send passwords, account credentials, sensitive personal data, confidential analytics or unnecessary private material in your first message. Privacy Policy