Claudio leads the work
DNA Lab is an independent studio based in Italy. Research, production and operations are led by Claudio. The agreement addresses continuity if he becomes unavailable.
The studio
A partnership studio
for creator-led products.
DNA Lab is an independent creator partnership studio based in Italy, founded by Claudio. We identify opportunities in creator audiences and build digital products around creator expertise, with revenue-share partnerships as our main model.
Standalone projects are also available when a creator needs a defined piece of work without entering a broader partnership.
The studio is early-stage. We are developing our first creator partnerships and do not yet have completed partnerships or public case studies to present. When we share results, they will relate to completed work and be published with permission.
Claudio shares his full identity during the introductory call, before any agreement, work or exchange of confidential material. Applicable contracting and tax details are provided for the proposed relationship.
Founder-led.
Accountable for the work.
A clear division of responsibility
We use specialised third-party AI tools and internal workflows together with manual research, human judgement and creator review. The creator retains subject expertise and meaningful approval rights; DNA Lab remains responsible for material it introduces and operations it controls.
Training
you can verify.
Consulting.comCertificate of completionIssued 14 September 2026
Training you can verify.
A Consulting.com certificate of completion held by Claudio, founder of DNA Lab. View the original training record on the issuer’s website.
The certificate documents Claudio's individual training completion. It does not certify DNA Lab's services or commercial results.
Training and support.
In their proper context.
Claudio participates in training and support ecosystems relevant to digital-product development and creator monetisation. Consulting.com provides training and support resources; Whop provides platform resources and support. Educational material from Russell Brunson informs offer and marketing thinking.
These are training, customer and support relationships, not official partnerships, endorsements, sponsorships, permanent personal support or guarantees of DNA Lab’s performance. They do not mean those organisations work for DNA Lab or have verified its services.
Context for
the numbers.
Context only: the figures below belong to the organisations named. They are not DNA Lab results, client results, forecasts or evidence of expected performance. Sources were checked on 28 September 2026.
$4.6B+
Whop
Paid to businesses on the platform, as reported by Whop.
Whop displays this platform-wide figure on its homepage. It describes payments to businesses on Whop, rather than Whop’s own company revenue.
Original sourceChecked 28 September 2026.
$100M+
Consulting.com / Educate
Digital-product revenue reported for Educate by the team behind Consulting.com.
Consulting.com’s About page presents this figure in its account of building Educate. We use that attribution rather than describing it as Consulting.com’s standalone corporate turnover.
Original sourceChecked 28 September 2026.
2,788+
Russell Brunson / ClickFunnels
Users reported by ClickFunnels to have exceeded $1M in sales through a single funnel.
ClickFunnels, co-founded by Russell Brunson, reports that more than 2,788 users entered its Two Comma Club by exceeding $1 million through a single funnel. This is a sales milestone; it does not establish personal net worth or personal coaching by Russell.
Original sourceSource page: 10 December 2025. Checked 28 September 2026.
The figures are reported by those organisations and describe their ecosystems. They are not independently audited figures presented by DNA Lab, DNA Lab results or guarantees for any project.
Know who you
will work with.
Claudio shares his full identity during the introductory call, before any agreement, work or exchange of confidential material. Applicable contracting and tax details are provided for the proposed relationship.
For the first message, your name, email, public profile and short project context are enough. Please keep confidential analytics, sensitive personal information and credentials out of that message.